What does Tepuy mean?
A Tepuy (Spanish: [te'pui]), is a table-top mountain or mesa found in the Guiana Highlands of South America, especially in Venezuela and western Guyana. The word Tepuy means "The house of God" in the native tongue of the Pemon, the indigenous people who inhabit The Gran Sabana.
Who we are?
Tepuy Activewear is a vibrant, fashion-forward U.S. brand committed to high-quality, durability and performance. Our designs, inspired by our South American roots, are bright, colorful and full of energy, expressing our love of natural beauty and life itself.
Elena Carné, the company's designer, possesses a unique eye for color and design; coupling her talents with the use high-quality fabrics (20% spandex) to produce beautiful leggings, capris, pedal-pushers, sports bras, shorts and tank tops that are created for fit and comfort.
In collaboration with customer decision makers (Head Apparel Buyers, etc.), Tepuy creates the opportunity to focus on the smallest of details in design and construction that will appeal directly with our client’s customer base. Colors, patterns, features (paneling, pockets, etc.) can be designed, and redesigned, to meet customer desires and the market's changing demands. We call this desire to partner with our customers "Design on the Fly".
Finally, all products are designed, manufactured and shipped from our facilities in Americus, Georgia. This creates quick production turnaround from order to shipment given our US production operations. All products are "Designed and Handcrafted in Americus, GA".
ABOUT THE FOUNDER/FASHION DESIGNER
Elena Carné is the owner and the heart of Tepuy Activewear, a sportswear brand handcrafting leggings, tank tops, and other sportswear in Americus GA. She is an energetic and vibrant presence much like the clothing she passionately designs.
Although formally registered in 2015, its roots can be traced back to mid-nineties when at the age of 15 Elena saw a need and quickly jumped on the opportunity. Growing up in a beach town in Venezuela, girls her age wanted to sport a different bathing suit every weekend. She knew her parents could not afford to buy that many garments, so she did not even ask. Instead, she decided to make them herself. She made her first design in her bedroom using her mother’s sewing machine. She was proud of the result. As she began wearing her own creations, her friend’s requests began, then the friends of her friends. It didn’t take long until she was getting orders from people unrelated to her. A couple of years later she had become known in the town for her bathing suit designs. After high school, she moved to another city for college. She had amassed a decent clientele so she decided to open a small sewing shop to continue production sell them in boutique in her new city. Elena Carné CEO/Founder and Fashion Designer
At 21 she had an established business, and with the help of a microloan, she bought more machines and was meeting the new demands and successfully growing her business. Unfortunately, as she was experiencing success in her entrepreneurial life, the political atmosphere in Venezuela had a grim outlook, an autocrat leader was in power and there was unrest on the streets. Everything around her seemed to crumble after he boyfriend and future husband decided to run for office for the opposition party. Elena and her new husband had to flee her home, her family and the business she had worked so hard to create to avoid persecution. Elena refused to look back and think of everything she left behind, it was too painful, she only wanted to look at the new opportunities that laid ahead. Uprooted to Miami, the next 12 years she worked various jobs, became a mother of three beautiful girls, obtained degrees in Fashion Design at The Art Institute of Fort Lauderdale and a Business degree at Miami Dade College. She graduated with highest Honors holding a very distinctive award: Magna Cum Laude in Fashion Design. She also won the “Best Digital Portfolio and Best Sportswear Collection Award”. She then made a connection that introduced her to Americus, Ga, a town about 150 miles south of Atlanta where she would move and formally establish Tepuy Activewear in 2015. Elena was delighted that the community welcomed her and her family with open arms. On 2016 she was name Favorite Emerging Designer at Atlanta Apparel 2016, also Tepuy was award Sumter County Small Business of the Year 2016. And recently was one of 13 finalists at the Belk’s Southern Designer Competition 2017, being the very first finalist to present an activewear line.
Elena firmly believes that you must always be consistent with what you are doing and find the joy in it. Be proud of yourself and your work. Through determination, setting goals, God given talents and personal faith Elena is fulfilling her dreams as the designer of "Tepuy Activewear".